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Banking
Increasing competition in the banking sector means that customers are demanding better support form their banks. The successful customer relationship manager knows that satisfied customers make the best customers, but from the bank ˇ¦s point of view, customers must also be profitable. To meet these aims, the use of Business Intelligence can support the bankˇ¦s managers as they advise their customers.
For most bankers, they are interested to get the timely answers to important questions such as :
- Which customer relationships result in the greatest profit?
- Which customers have the largest volumes of credit or investments?
- How are customer profitability and volume related to each other?
- Where are the best opportunities for new business with designated customers?
To maintain a bank ˇ¦s competitive edge, it is important for it to make better use of the hidden potential of its extensive customer base. With the aid of our customer-oriented information system, this is possible at a relatively slight cost for the bank.
Every customer transaction produces a range of data of varying importance. Our solution filters relevant information about earning power and product utilization, and then supply it to customer relationship managers in a useful form. This in turn will enable the bank to give valuable, high quality advice to customers, while maintaining its focus on profitability.
Our solution has been designed as an information system for the whole bank, it incorporates information about corporate customers, financial institutions and personal customers. The information is always up-to-date, and it is backed up by extensive analytical capabilities. Relationship managers can leverage the full potential of the bankˇ¦s customer data, with opportunities and potential problems being identifiable at an early stage. It helps the bank to achieve its profitability targets.
Key benefits for the customer relationship manager
- Timely preparation of data at the end of the month.
- Summary lists, e.g. customers for which the manager is responsible.
- Grouping of customers
- Guaranteed data quality through using a central management facility to maintain data.
- The ability to support customers and develop new business effectively
Our banking customers can count on a rapid return on their investment. All the key information is now up to date and immediately available. New analytical capabilities can be easily planned in the future to fulfill the most stringent requirements of the industry.
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